advertising - stand out - marketing
An idea in "what to expect."
ADVERTISING
Detailed Audience Targeting
SOCIAL MEDIA ADS
Numbers that can make marketing make sense
AD MANAGEMENT
Significance of QUALITY VIDEO
Yes! Media by Satterfield Marketing is an ad agency with the idea that quality creative, especially video, can be significant when it comes to advertising and marketing.
__________
The idea here is that good quality video, implemented in good ways, can be a strong marketing approach.
There is a passion for delivering high-quality video content with goals to capture unique essence/s while being engaging and effective.
Satterfield Marketing has video capabilities that can help video stand out: VFX, 3D Animation, Sound Design. . .
Video? Really? Yes! See these stats...
“Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.” - WordStream
“Social video generates 1200% more shares than text and image content combined.” - WordStream
See the "Why Video?" video for more.
Does Satterfield Marketing do more than video? - Yes!
Though Satterfield Marketing focuses much on the value of quality video, it doesn't stop there; websites, large events, promotion, advertising, branding, consulting.
Feel free to reach out with your needs.
Satterfield Marketing is based in Ammon, Idaho.
Why focus on ADVERTISING on SOCIAL MEDIA? - Many reasons!
WIDE USE. TARGETING. COST. AVAILABILITY. DATA.
And Yes! Media can still help you with radio, tv, Google, etc.
Wide Use
Many use it. It has been reported that Facebook has over 2 BILLION active, DAILY, users.
Phones are a norm now. Facebook and Instagram are widely used and ads are seen.
Targeting
I have thought of things like tv and radio as a "wide net," if you will, "fishing" for the right person. Perhaps the right person will see it.
However, with Social Media you can try to TARGET the correct individual. You can hope to get your ads in front of the people that your ad might actually matter to.
Have you ever been talking about something and then seen an ad for it on your phone?
Cost
Though specific goals may matter, (clicks to site, leads, awareness,) thousands may be reached for relatively little.
CPM is something that means cost per 1000 impressions. It is not uncommon to have this under 3 dollars. This means for around $3 there were 1000 impressions of your ad.
This can be potentially more impressive when thinking that those impressions are hopefully targeted to the right individuals.
Availability
I for one, have YouTube that is paid to be ad free. I don't see tv ads often. Radio/music I often listen to is ad free. However, Facebook and Instagram is a way that I may see ads.
Data
The numbers are there!
How many impressions, how many clicks.